Rhode Island Novelty
About Us

Rhode Island Novelty® (RINCO) is the nation’s leading importer and wholesale distributor of novelty toys. Located in the Northeast and based in Fall River, Massachusetts, RINCO has become one of the largest suppliers of novelty toys, giftware, stationery, and a number of other products. Founded in 1986, RINCO has a dedicated and knowledgeable staff that has helped us to become THE choice for Price, Product, and Performance.


As a direct importer, we always have what you are looking for in stock and available for immediate shipment. Our prices are the best around. In addition to our low base prices, we offer significant discounts for ½-case, full-case and multi-case purchases. Our extensive product line consists of thousands of items, and is constantly growing. We are well known and respected as the preferred source for traditional novelty toys, glow items, inflates, stationery items, party supplies, jokes, and small toys. In addition, as importers we are constantly working with our manufacturing partners to design, import, and market new and exciting products. If you are looking for the latest novelty toy, plush toy, inflatable or other small toy, chances are RINCO will have it first.


Our Management team has been working in all aspects of the novelty toy industry since the early 1980s and understands your needs. It is this first-hand knowledge that has made us the preferred supplier for carnivals, circuses, parade vendors, redemption centers, fundraisers, doctor’s offices, restaurants, and retailers. In addition to expanding the number of products we carry within our existing product lines, RINCO continues to add new product lines such as pool toys, die cast vehicles, candy, jewelry and cosmetics to name just a few.


You can shop online in our storefront or call us at 1-800-528-5599.