About Us

Bringing You a World of Fun™ since 1986

Rhode Island Novelty is the nation’s leading designer, importer, and wholesale distributor of amusement toys, novelties, giftware, and incentive merchandise. For over 30 years, we have been dedicated to serving our customers. We provide a one-stop source for the highest quality products, innovative designs, and best pricing; while delivering world-class sales and customer service.

Rhode Island Novelty Brands

Our family of brands represents some of the most notable names in our industry, including, NANCO®, Adventure Planet™, Giftco™, MistCo™, Fun Services®, and The Toy Network™.  The collective portfolio of proprietary and licensed products includes over 20,000 products spanning multiple categories including amusement, redemption, fundraising, and giftware.

Innovative and Unique Designs

As a direct importer, we are constantly working with our manufacturing partners to design and develop new and exciting products. Our extensive product line consists of thousands of items and is constantly growing. We are well known and respected as the preferred source for traditional novelty toys, games, glow items, inflates, party supplies, and souvenir and gift items. Our designers are constantly following the latest trends and styles to create fun and innovative products that you and your customers will love.

Licensed Brands

Through strategic licensing partnerships, Rhode Island Novelty supplies quality plush and other toys under some of the biggest license brands, including Nickelodeon™ and Justice League™.

Exclusive Brands

Rhode Island Novelty’s own brand portfolio includes a number of top selling novelty toys, plush, and gifts, individually unique with eye catching packaging.

State of the Art Facility

Situated on 27.6 acres, our 620,000 square foot facility, our state of the art warehouse enables us to quickly fill and ship your order to virtually any destination worldwide. Feel free to contact us to learn more about our international shipping options.

World Class Sales and Customer Service

We strive to make the Rhode Island Novelty experience as enjoyable as possible. Our Management team has been working in all aspects of the novelty toy and giftware business since the early 1980s and we take pride in knowing our customers are some of the largest names in the amusement and gift industries. We understand your needs. It is this first-hand knowledge that has made Rhode Island Novelty the preferred supplier for zoos, aquariums, museums, parks, circuses, family entertainment centers, fundraisers, restaurants, doctor’s offices, teachers, and retailers.

If you have any questions, feedback, comments or suggestions, please feel free to contact us. We want to hear from you!

Company Snapshot

  • Family owned and operated since 1986
  • 620,000 sq ft facility filled with fun products
  • One stop source for over 20,000 items
  • In-house design studio
  • Same day shipping available
  • New products added online daily
  • Friendly, LIVE, customer service team

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“Thank you all for your help with my order... Best customer service I have ever had from an online company.”


- Helen from Ohio
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